Claim Your Youth CULTURE

We Are Credit Union Owned


The Credit Union Association of New Mexico created Claim Your Youth Culture, a set of programs geared to help credit unions gain and retain new members. Each program is targeted toward a different demographic of parents, kids, and teens. These award-winning programs help build relationships with young people and their families through fun and education offerings, teaching the importance of good money management through their local credit union.

Program Benefits

  • Fun and educational products, resources, and activities
  • Helpful program websites and social media following
  • Contests with cash and other prizes
  • Customizable newsletters
  • Promotional items for members

Programs

Family Roo Financial News

Financial culture for parents & families

 
 
Kirby Kangaroo

Kirby Kangaroo Club

Where kids have fun & learn about savings

 
 
Claim Your Youth

Claim Your Youth

Financial education for teens

 

 

 

Testimonies

Financial Edge Community Credit Union looked for a way to help out, and they found the local women’s shelter. The women who come to the shelter with their children are now greeted with a welcome pack containing kid essentials like games, movies, crafts, snacks, and toys to hug. These packs proudly show our friend Kirby Kangaroo who gives the kids a buddy during their transition.

Pam Swope, BSACS, CCUFC, CUDE
Director of Marketing & Compliance
FinancialEdge Community Credit Union

Looking forward to seeing the new sites!

Nevada Walton
Community Coordinator
Spirit of Alaska Federal Credit Union

My 3 year old granddaughter also likes to play the Kirby game on my phone to catch the coins and avoid the rocks.

Nevada Walton
Community Coordinator
Spirit of Alaska Federal Credit Union

With Lil Roo, we’ve been able to get more branded items out to new young families – our mom’s LOVE receiving a baby blanket when they open an account for a new little one

Pam Swope, BSACS, CCUFC, CUDE
Director of Marketing & Compliance
FinancialEdge Community Credit Union

 

We even worked with them to get our own mascot costume so we didn’t have to keep renting one. Now Kirby makes appearances at community events, sporting venues and all kinds of places.

Pam Swope, BSACS, CCUFC, CUDE
Director of Marketing & Compliance
FinancialEdge Community Credit Union

We love the Kirby program.

Pam Swope, BSACS, CCUFC, CUDE
Director of Marketing & Compliance
FinancialEdge Community Credit Union

We’ve been able to make it our own and the support and resources available through the CUANM make managing our program so much easier.

Pam Swope, BSACS, CCUFC, CUDE
Director of Marketing & Compliance
FinancialEdge Community Credit Union

Gardiner Federal Credit Union is a proud user/supporter of the Kirby Kangaroo and Claim Your Youth programs. Both of these programs allow us to connect, inform and educate our youth community members on the importance of saving, spending and the benefits of having a credit union account.

Adam Caron
Marketing Specialist
Gardiner Federal Credit Union

We are using the Kirby and Lil Roo on our Sassy page. We are also using Kirby coloring pages in a coloring contest in our Loan Department to help entertain and education children they patiently wait for parents to accomplish business.

Nevada Walton
Community Coordinator
Spirit of Alaska Federal Credit Union

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