Millenials drive automakers crazy
Tuesday, December 16, 2014 10:55 AM

MTV Scratch, a unit of the giant media company Viacom, performed a study on 3,000 Millennials (persons born from 1981 to 2001), asking them to identify and rank their most desirable brands. Shockingly not a single automaker ranked in their top 10 most desirable brands.

Mooseylvania and Great Questions, LLC, also performed qualitative research in 2014 to learn the top favorite brands of Millennials. This study, too, did not show an automaker in the top 10.

Ford came in at #19, and Chevrolet came in at #23. Yep, automakers are not ranking high on Millennials’ lists. Who did they choose? From both of these studies, Nike and Apple were in the top 10.

Automakers are scratching their heads. Why does the millennial generation have little to no interest in owning a car?

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