New Year's resolution support
Monday, December 22, 2014 11:00 AM

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While most people make a commitment to their personal health and well-being at the start of the new year, a large number of people also commit to supporting their financial health. Some of the most common resolutions involve saving more money, spending less, and paying down debt. The problem is, many people leave these as generic resolutions “In the next year, I will save more money” that turn out to be largely meaningless, difficult to achieve goals.

This is where you come in. As credit unions, and financial health experts, you have the opportunity to educate your newly dedicated members on the most successful savings plans, the best ways to set financial goals, the latest budgeting tools, and any products you offer that could be beneficial to their financial health.

Easy sells this time of year? Christmas savings accounts for the next holiday season, debt consolidation through personal loans or credit card balance transfers, and investment services. Also, let your members know your credit union is a family affair.

If you don’t have them already, consider joining the full suite of Claim Your Youth programs, including Kirby Kangaroo Club for children, Claim Your Youth for teens, and Family Roo for parents, grandparents and other adults, so you can stay in contact with your members of all ages throughout the year. And for your staff there is Claim Your Youth Culture. Because practicing wise financial habits is a good resolution year round.

This is the time of the year that your members will be thinking about their financial health, and we as financial literacy advocates can make that easier for them.