From your Claim Your Youth Culture Team
The Claim Your Youth CultureTM program has been providing turn-key, award winning youth programs to credit unions for almost 20 years. We're still committed to our long-held mission to build relationships that help your credit union gain loyal, financially-savvy lifelong members.
We know it’s important for you to gain and retain members of ALL ages. You want to attract young members before they reach the borrowing age so when they do reach it they’ll think of your credit union. And chances are, if the youngsters are members, parents, grandparents, and other adults in their lives are members too.
We originally created CU Succeed, now Claim Your Youth, and the Kirby Kangaroo Club as programs geared toward children and teens. Most recently we added Family Roo Financial News for parents, grandparents, and families. These programs build your relationships with your youngest members and their families through fun and education and teach the importance of good money management through your credit union.
The CYY Culture Team and these programs help get members of all ages through the door so your employees can help them with the products and services they need, including savings accounts, debit and credit cards, and loans, for a lifetime.
Credit unions that participate in any of our Claim Your Youth Culture programs will have access to:
- Newly designed websites for Kirby Kangaroo for children, Claim Your Youth for teens, and Family Roo Financial News for parents and other adults in the family
- New marketing materials, including popular branded promotional items
More resources, such as
- Research and statistics
- Best practices
- Quarterly meetings
- Marketing timelines
Plus, we’ll be seeking your input to make the program better and more effective for you. Let us help you engage your members with these programs. Check this website for information about the Kirby Kangaroo Club, Claim Your Youth for teens, and Family Roo Financial News for families.
We look forward to serving your CYY Culture Team,
Claim Your Youth CultureTM, Kirby Kangaroo Club, Claim Your Youth to CU Succeed Teen Financial Network, and Family Roo are powered by the Credit Union Association of New Mexico